A celebrity is a public figure with an established profile. They command the public's fascination and have influence on day-to-day media. The word "celebrity" typically implies wealth, popular appeal, or prominence in a specific field. The term can apply to many careers, including sports, entertainment, or even politics. Sometimes a person becomes a celebrity for reasons such as extravagant lifestyle, wealth, or misdeeds, and thus the label is often given to them. Research on the phenomenon of celebrity worship is beginning to identify why people are so enamored with celebrities. The rise of social media has increased access to celebrity messages and information. A new study by Lynn McCutcheon and Mara Aruguete suggests that celebrity worship has increased between 2001 and 2021. The authors propose an absorption-addiction model that explains the increased interest in celebrity content. Although this is not a complete explanation of why people seek out celebrity information, it is likely that many celebrities become a source of entertainment for people who want to know more about the world around them. Another benefit of celebrity endorsements is increased brand awareness. A popular television personality may endorse a waist trainer for example, which would be seen by fitness enthusiasts who would be interested in buying the product. Those potential customers would be enthralled and ask questions. This kind of exposure will increase brand awareness and boost sales. Similarly, a famous sports person may endorse a new fitness gear, which will boost sales. Thus, the power of celebrity endorsements is evident. As a result, celebrities often hire bodyguards to protect themselves and their families. These guards are hired to protect the celebrity and their family against threats ranging from the mundane to the serious. A celebrity bodyguard travels with the celebrity during professional and private activities. A celebrity bodyguard can also serve as a public health advocate, helping them influence public health policies. But while celebrity endorsements may be lucrative for businesses, they are not without risks. The name "celebrity" derives from Latin, celebritas. The name "celebrity" was first used in the late Middle English language. Later, the word "celebrity" was added to make it easier for people to associate the word with an individual's appearance and personality. The word "celebrity" is more common in popular culture today. In addition to celebrity endorsements, it is also a powerful marketing tool. If you want to reach a broader audience, choose a celebrity with a stable image, such as Michael jordan. In order to use Cameo, you must sign up for an account. Once registered, you can browse thousands of available celebrities and describe your request in as few as 250 characters. You can use your credit card to pay for the service or buy credits for the service. The cost for a Cameo comes in the range of $1,000. A business cameo comes with a separate license for promotional or commercial use. Once purchased, you can share the video with the public.