A celebrity is a person that is famous or well-known in the world of entertainment, sports, politics or other areas of public fascination. A person can become a celebrity through hard work and dedication to a career or by having good connections or simply having the right personality for stardom. Celebrities are often portrayed as untouchable idols and they can influence the buying habits of consumers. Choosing the right celebrity to endorse your brand or product is an important decision that involves careful consideration of the celebrities background and reputation, as well as how they relate to your target audience. The main types of careers that can lead to celebrity status are in the fields of sports and entertainment, though there are some other occupations that have also produced celebrities. Generally speaking, celebrities are recognizable to the average person because of their prominence in daily media such as magazines and television shows. Celebrities can be distinguished from regular people by their fame, wealth and popularity. People that become celebrities are typically in the spotlight for the majority of their lives due to being recognizable by the masses through the media. Many celebrities have trouble maintaining a private life because of this, as they are followed by paparazzi, have their personal lives exposed on tabloid magazines or talk show programs and are constantly being photographed and interviewed. As a result, some celebrities end up taking drugs and having mental breakdowns. Celebrities can be a positive force for society, as they are known to inspire the youth and help them develop a healthy lifestyle by setting good examples in both their professional and personal lives. In recent years, social media has played a huge role in the creation of celebrities. Some of the most popular personalities on Facebook, Instagram and Twitter are celebrities that have built their fan base by displaying a positive lifestyle through the content they produce. These celebrities are called influencers and they have the potential to reach a massive audience and impact the buying habits of consumers. Choosing the right celebrity to promote or endorse your brand is an important decision. A celebrity endorsement can increase sales, create a new product position or reposition an existing one and can even revive stagnating products that have lost the attention of customers. Celebrity endorsements can be a great way to build a loyal consumer base, especially among younger generations. When selecting a celebrity to promote or endorse your brand, make sure they are well-known and well liked by your target audience. It is also important to consider how the celebrity relates to your core values, as this will be communicated through their actions and image. Lastly, be sure that the celebrity has a strong social media presence, as this is the best way to spread the word about your brand and will reach a wide audience. Be cautious of choosing a celebrity that has been endorsed by other brands, as this may detract from the value of your brand.