Celebrity is a word that means fame and recognition in the public eye. Typically, celebrity is associated with a successful career in a field of entertainment or sports. However, celebrities can also be fictitious characters, sports figures or social media influencers. Today, celebrity is an important element of branding. Companies must determine how their brand is viewed and if they should engage in a 360 degree campaign to promote their brand. For instance, some celebrities are best known for their work on television shows, while others have built their own business brands. When a brand works with a celebrity, the success of the campaign depends on how well the two sides are able to work together. Today's media has created a new type of celebrity. Social media influencers are people who have a high number of followers because of their expertise in a particular category. Some celebrities have even taken on roles as entrepreneurs. These influencers are typically paid to promote a brand. But it takes a bit of time to build a relationship with a brand. One of the most popular types of celebrities is music artists. Many artists have become social influencers, gaining large audiences through their expertise. A celebrity may also gain media attention for an extravagant lifestyle or misdeeds. Some celebrities have moved from movies to television, like Meryl Streep and Nicole Kidman. Television has also introduced a new kind of celebrity, called a presenter. People who host and appear on television often have a higher profile than their movie counterparts. In addition, celebrities can also act as ambassadors for a brand. Brands have successfully used celebrity endorsements to boost sales around the world. While celebrity endorsements may not always be successful, they can be a good long term strategy. It is a misconception that celebrities only have to be celebrities in the realm of entertainment. They can also be sports stars or political leaders. In fact, many politicians are turning to the power of storytelling to strengthen their celebrity status. The most famous celebrities include Hollywood film stars. Famous actors such as Cary Grant, Elizabeth Taylor, Audrey Hepburn, and Marlon Brando are all examples of this. Other celebrities are known throughout a specific country or region. There are many reasons a company would want to partner with a celebrity. Some of these reasons are to boost sales, while others are to introduce a new product. Whether it is a celebrity or a social influencer, the brand must work with the celebrity to ensure that their image is correct. Branding a celebrity involves a team of experts, including a legal team. The best way to build a successful relationship with a celebrity is to understand their audience and present your brand in a positive light. To achieve this, you need to first identify the image of the celebrity. You can do this by searching the Internet, or by conducting a search using the Merriam-Webster dictionary. If you are considering a 360 degree campaign to promote your brand, the most important thing to remember is that a brand must take the time to figure out how to work with a celebrity.