Generally speaking, a celebrity is a person whose status or image is of great significance in the public sphere. It can be based on personal accomplishments or good deeds. It may be known worldwide, or within a particular country or region. Some celebrities become famous for their wealth or extravagant lifestyle. Other celebrities become known for being associated with a certain field, such as politics or popular music. In the late nineteenth and twentieth centuries, celebrity culture became a social force. It provided a space for exceptional personalities to emerge and foster a new genre of biography. It was also a space where human-interest stories and portraiture became popular. The mass media also amplified celebrity. Through the medium of cable television, new forms of celebrity were created. In the late twentieth century, celebrity culture became increasingly fragmented. The celebrity system became fragmented because of the growth of cable television channels, which introduced new forms of celebrity, such as reality television. These reality television parvenus included lovelorn bachelors, hopeful music Idols, and Teen Moms. While the star system and the celebrity culture continue to be contested, the celebrity culture continues to elicit contradictory responses. The use of celebrity continues to mark a desperate search for sacred in profane. It is difficult to determine whether a celebrity's success or failure is due to talent or luck. It is also difficult to determine whether a celebrity will continue to be famous or if he or she will fade away. Although the star system became more marketable, it also data sgp increased the ambiguity of celebrity. This was exacerbated by the success of "reality" television. It allowed audiences to gain an intimate understanding of a public figure's life, despite the absence of direct contact. The audience could purchase a piece of a celebrity's life, creating false familiarity between the public figure and the audience. In the late nineteenth century, celebrity culture was shaped by the popularity of portraiture, memoirs, and human-interest stories. It also challenged the status embodied in birth and achievement. The celebrity culture also fostered the creation of exceptional personalities. Examples include Charles Darwin, Thomas Edison, Florence Nightingale, and John Stuart Mill. Celebrity culture also intensified after the collapse of the studio system in the 1950s. The popularity of celebrity increased as people could no longer depend on the public-relations division of a specific studio to create fame for them. Featured celebrities became cultural brokers and created revenue for media corporations. They also became part of promotional efforts. Celebrity culture is also associated with sports, entertainment, and business. Some celebrities may be famous for their wealth or extravagant lifestyle, while others may be famous for their career. The celebrity system can be used to increase brand awareness, but overexposure can damage a brand's credibility. It is important to choose the right celebrity to promote your brand, and to only promote a brand that is compatible with your celebrity's personality. While the celebrity culture continues to elicit contradictory reactions, celebrity culture also provides a space for exceptional personalities to emerge and stimulate imagination. It can also be a space where people may gain media attention for misdeeds or wealth, or for being associated with a certain field.