Celebrity is a condition of fame and broad public recognition as a result of the attention given to an individual or group by mass media. The term is usually viewed favorably by the majority of the population, as opposed to neutrals such as "famous" and "notable" or negatives such as "infamous" and "notorious." Individuals can become celebrities in the entertainment industry for many different reasons, including acting, singing, writing, and sports. They may also achieve celebrity status due to a scandal, such as drugs or alcohol abuse. Regardless of the reason, celebrity can be a powerful force that carries influence over millions of people. Some people are born into celebrity, such as the members of various royal families or the artists of certain eras, such as the Jackson family, and others have earned their status through hard work, originality and self-confidence. Celebrities are often seen as role models, and their behavior and actions can be emulated by the public. Celebrities can be positive for a business by providing credibility and a larger-than-life image. However, using celebrities to promote a product or service can have negative consequences if the chosen celebrity is not a good fit for the company's image and reputation. Choosing the right celebrity to endorse a product requires extensive research to ensure the celebrity aligns with the business and its audience. In addition to evaluating the personality of potential celebrity endorsers, it is important for businesses to consider their image and how they align with the brand's current or desired image. The celebrity should also be able to communicate the message of the product or service in an authentic way. Lastly, the celebrity should be able to maintain a positive relationship with the company to avoid causing any damage to its image. The word celebrity is derived from the Latin word "celebritas," meaning fame or distinction, and it first appeared in English at the beginning of C15. Other early meanings included "a ceremonial observance" and "a state of being crowded or busy." Celebrities can be a great source of inspiration to the average person, as they can provide examples of how to accomplish goals in life and achieve success. However, some people in the entertainment world have found their lives turned upside down because of their celebrity status. The Kim Kardashian sex tapes, Mel Gibson's drunk driving incident and R Kelly's arrest are just some of the many instances of negative publicity that have tarnished the public perception of stars. Some of these scandals have even led to suicides among the star's fans. This type of negative publicity has damaged the reputations of some celebrities and has made them less likely to be hired for jobs that require a large amount of public interaction. This has made many people skeptical of the value of celebrity.