A hotel is an establishment that provides lodging facilities to travellers on a chargeable basis. It can also provide additional guest services such as restaurants, bars, swimming pools, healthcare, retail shops, meeting rooms and catering for private parties such as birthdays, kitty parties, weddings, etc. Hotels differ from other establishments which provide accommodation, such as hostels, prisons and sanatoriums, in that they are designed to cater specifically to the needs of guests.
A good hotel can be distinguished from a bad one by the level of comfort and service offered to its customers. Ideally, a hotel should provide an excellent experience for its clients, making them want to return. It is therefore important for hotels to constantly seek out new ways of improving customer satisfaction, and encourage feedback.
Reliable ratings are vital to a well-functioning hotel market where utility-maximizing consumers and profit-maximizing hoteliers can communicate efficiently. Historically, official ratings have fulfilled this function, but with the advent of online rating systems, consumer-generated reviews are increasingly providing valuable information to hoteliers and travelers alike.
The hotel industry is booming and competition is stiff, so it is important for a hotel to differentiate itself from other competitors. One way to do this is by offering a great value. Another is by promoting their amenities. For example, you can advertise free parking or breakfast or offer discounts on future stays for loyal customers.
When writing a hotel review, remember to keep it professional and courteous. Be sure to proofread your work before posting it online and avoid using too much slang or profanity. A poorly written review can damage the credibility of a business, so make sure to check and recheck your spelling and grammar before publishing.
Capture the Mood & Atmosphere
A hotel’s description is an important part of its marketing, and it should be written in a way that makes potential guests feel like they are there already. Use sensory language to describe the atmosphere of the resort, such as “vibrant colours,” “lush gardens” and “cozy fireside rooms.” This will help potential guests envision themselves staying at the hotel, thereby increasing their chances of booking a room.
In addition to describing the hotel’s features and amenities, a good hotel review should include photos. These should be high-quality and detailed, showing a wide range of angles and perspectives. It is also helpful to use a scale of 1-5 or 10 for the overall experience, and 1-3 or 5 for individual aspects of the hotel. For example, a hotel can have excellent rooms, but the bathrooms could be a bit outdated. Therefore, it is a good idea to provide a scale for each of the individual bathrooms, so that customers can choose the hotel that best meets their needs.
